Planning and attending an exhibition can be a very expensive exercise so accurate calculations must be made before the event to ensure the appropriate return on the investment can be made. If exhibition budget levels are not controlled, costs can spiral and reduce the return on investment (ROI) to zero.
Working with an experienced exhibition management company to develop a comprehensive brief and subsequent design, can help reduce the risks. While dedicated project management, throughout the process, can ensure costs are identified and monitored.
Planning the budget/targets
An exhibition budget plan could look something like this.
Costs
Exhibition space Rs.100000
Exhibition stand Rs.150000
Exhibition graphics Rs.10000
Brochures, handouts and giveaways Rs.10000
Hotels and expenses Rs.5000
Exhibition Targets
A good way of keeping to exhibition budget is to set targets. These could be broken down into the number of sales per day or profit required per day. Whatever the targets set, they must be achievable. Balancing target against plan may necessitate a budget review or even question the decision to exhibit at all
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